Product & Experience
Design Leader

I believe that experience integrity is a functional requirement, not a luxury. I’ve spent my career at the center of three genuine inflections in how people live with technology – the birth of connected gaming at Xbox, the global streaming build-out at HBO, and the modernization of public safety at Axon – building the teams and systems that made those transitions possible. The through-line is knowing how to lead design at the moment when everything is being reinvented.

Select Projects

’23 – Present

I love building things that people love, and the teams that make them possible.

My career has been defined by product evolution: taking complex, fragmented, or nascent systems and modernizing them into intuitive experiences that serve millions. Whether scaling HBO’s streaming infrastructure to 31 platforms in 14 months or rapidly prototyping bespoke solutions for first responders at Axon, I thrive where high-fidelity craft meets global scale.

I lead with a style that is principled and pragmatic in equal measure. My core competency is knowing exactly which corners can be cut – and which must be protected at all costs – without the final product ever losing its integrity. That judgment comes from having shipped, not just opined.

Beyond the product, I’m a builder of organizations. I specialize in team architecture: designing and growing multi-disciplinary teams that are as resilient as the products they create. I view design as a vocation of service, and I’m proud of a track record characterized by high-impact output and low-attrition cultures.

AI is changing what design teams build and how fast they build it. But no system replaces the judgment of a senior leader who has actually shipped – who knows which constraints are real, which tradeoffs matter, and what “good” actually feels like in the hands of a real person.

From zero to one, a few times.

I’ve been on the inside of three distinct moments when technology changed how people live: the birth of connected gaming, the global streaming build-out, and the modernization of public safety infrastructure. Each required building new design capabilities before the playbook existed. That’s where the work gets interesting – and where I’ve consistently delivered.

Axon Enterprise
Director of DesignLed design for hardware and software products used by first responders – body cameras, sensors, and evidence management systems – at a company operating at the intersection of technology and public accountability.
Amazon
Sr. Design ManagerDirected UX for the global Consumer Electronics Technology group, responsible for $25BN± in annual revenue.
Apple
Creative Design DirectorLed Experience Design for immersive entertainment and media within the Vision Pro R&D group.
HBO
VP, Experience DesignTransformed HBO's on-demand service into a global streaming platform; scaled to 31 platforms in 14 months.
Microsoft – Windows Phone
Director of DesignLed design strategy and outreach with OEM partners (LG, Samsung, Vertu) for Windows Phone versions 7–8.
Microsoft – Xbox Game Studios
Sr. Art DirectorDefined the visual soul and UX of multiple launch titles for the original Xbox, Xbox 360, Kinect, and Xbox One. Projects included Halo, Mass Effect, Fable, and Xbox Live Arcade.

When you solve complex problems with enough rigor, the industry takes notice. It’s been an honor to lead world-class teams and see our work recognized by our peers.

Emmy®
Awarded 2x, for Excellence in both Creative and Technical achievement.
BAFTA – Games
Recognition for innovation and impact in interactive media (multiple titles).
Webby Awards
Best video streaming site, HBO NOW.
Academy of Interactive Arts & Sciences
Honored for contributions to art direction and narrative excellence.
Print Media
Work profiled in Fast Company, Communication Arts, ID Magazine, and Print.